Hi, I'm Alicia. I build agile marketing functions with
high-impact strategies.
I help small businesses and startups set up or transform their marketing initiatives through fractional leadership, consulting and advisory.
Fractional Marketing Leadership
When it comes to early-stage and small businesses, it pays to have the right strategy and tools in place before trying to get your hustle on or bringing in full-time hires. My fractional CMO or Marketing Director services take care of setting the wheels in motion. I help with developing the right positioning, messaging and channel strategy that works towards long-term success. I also install the ability to effectively execute with workflow elements like SOPs and tooling commonly overlooked or half-assed, causing back-end issues and misalignment down the line.
Finally, I will help set objectives and monitor performance towards realistic milestones that make a meaningful impact to your bottom-line and brand. If you want to fast-track your business on the right trajectory, I’d love to chat. Engagements start at three months to test the waters and can expand incrementally to 6, 9 or 12 months (or more).
Consulting &
Advisory
My consulting and advisory services are for businesses and independent professionals looking for support with a particular project or medium-to-long-term guidance. This includes being a sounding board to founders or the exec team, mentoring junior marketers, implementing effective workflows or helping you manage any important campaigns and launches.
Brainstorm Call
No nonsense, no fluff– just honest-to-goodness advice. When it comes to solving a problem or making better decisions, sometimes a fresh perspective is all you need. Pick my brain about a specific issue or let’s examine the bigger picture with more focus. I want to ensure that when we’re done talking, you feel empowered and ready to move forward with confidence. Common topics include in-house vs outsourcing, hiring marketing talent, positioning & messaging, channel strategy, workflows and tools, content marketing and social media, events and community, and website optimisation.
Website Design
I run a select number of website design sprints every quarter. If you’re not looking for an end-to-end design and build but need advice on launching or improving your site, you may benefit from a Brainstorm Call instead.
professional bio
Alicia (a-lee-syah) is a multi-disciplined marketing leader with 8 years' experience in startups, venture capital and consulting.
Alicia started her career as a market research analyst, working on strategic communications projects for Fortune 500 companies. After a stint in executive search whilst completing her MSc in Innovation Management, she joined an early-stage venture capital fund. There, she helped establish the fund’s brand and scaled post-investment support for 100+ portfolio companies.
Continuing her work with European startups, she then headed up marketing for a leading blockchain accelerator programme. Alicia was most recently the product and marketing lead for GrowCFO, a training provider for ambitious senior finance professionals and Chief Financial Officers.
She currently advises businesses on a range of marketing and strategy projects from positioning and messaging to product launches and web design. Professional interests include FemTech, EdTech, diversity in tech, blockchain and sustainability.
Alicia holds a B.A. in International Affairs from The George Washington University and a MSc in Business Innovation from Birkbeck, University of London. She is Ecuadorian, Irish, and American by nationality and grew up in Ireland and Tanzania.