Alicia Burke

MULTIDISCIPLINARY consultant | Speaker | Writer

Strategic Marketing and Operations Leadership

Alicia Burke delivers frameworks and systems to simplify business growth, passion projects, and personal development. She works with businesses and individuals to nail their communications, marketing strategies, and operational capabilities.

Alicia specialises in:

Blend Mentorship

When businesses choose between junior and senior marketing and ops hires, they face a trade-off. Junior hires offer cost-effectiveness and agility, but might lack strategic expertise. On the other hand, senior leaders bring experience and strategic vision but come at a higher cost and might be less hands-on. 

Alicia’s mentorship approach closes this gap by blending strategic guidance with tactical implementation, aligning senior direction with junior talent.

Tailored Learning Journeys

Customised learning and development sessions covering essential topics: communications, content and social, analytics and reporting, website management, and no-code tools.

One-on-One Guidance

Execution support through playbooks, resources, and hands-on guidance (via virtual calls and email) tailored to ongoing initiatives.

Executive alignment

Cultivating focus, alignment, and trust to propel the company's marketing strategy forward while empowering internal marketing or operations talent to operate autonomously.

I felt like Alicia was able to pick up on my exact situation immediately... saying things that only comes from first hand experience, and lessons learned. She tells it like it is and it's refreshing to hear that I'm not alone on this path of marketing. Thanks so much for your advice and helpful resources!

—Josephine Tse, Brand Strategist

Speaking

Invite Alicia Burke to captivate your audience with insightful speaking engagements or interactive guest workshops.

Topics include:

Advisory

From single power hours to ongoing support, brainstorm your goals and challenges with Alicia. 

Pick my brain about a specific issue or let’s examine the bigger picture with more focus.

Common topics include positioning & messaging, channel strategy, workflows and tools, content marketing, events and community, website optimisation, and solopreneurship.

Testimonials

The Super-generalist Advantage

Alicia (a-lee-syah) is a multi-disciplined marketing leader with a background in startups, venture capital and consulting.​

Alicia started her career as a market research analyst, working on strategic communications projects for Fortune 500 companies. 

After a stint in executive search whilst completing her MSc in Innovation Management, she joined an early-stage venture capital fund. There, she helped establish the fund’s brand and scaled post-investment support for 100+ portfolio companies. 

Continuing her work with European startups, she headed up marketing for a leading blockchain accelerator programme, and product and marketing for an L&D programme for CFOs.

She currently advises businesses and independent professionals on a range of marketing and strategy projects from communications and workflows to product launches and web design.

Alicia holds a B.A. in International Affairs from The George Washington University and a MSc in Business Innovation from Birkbeck, University of London. She is Ecuadorian, Irish, and American by nationality and grew up in Ireland and Tanzania.

Good Hours Studio

Alicia built Good Hours Studio to simplify website design and development for business owners and independent professionals. The studio runs select website sprints and produces educational resources to plan, design, build, and manage your website.

Drop me a line

Have an opportunity or project you'd like to discuss? Please fill out the form and I'll be in touch.